Case studies
Airlines and travel
Atlantic Airways
Independent airline based in the Faroe Islands . Client relationship since 2000.
- Organised series of familiarisation visits for UK and Irish media
- 2005/06 -- Appointed to manage £90,000 integrated campaign to launch new route from London to Shetland
- Securing and managing partnership contributions
Luxair Luxembourg Airlines
National airline of Luxembourg . Client relationship since 2003.
- Managed integrated €40,000 campaign to promote services from London City Airport to Luxembourg , 2004
- Securing and managing partner funding for €50,000 campaign to mark the introduction of jet services, 2005
- Securing partner funding and managing €20,000 campign in Dublin , 2005/06
- Ongoing media relations work on retainer basis
- Website development to improve functionality and search engine rankings of UK and Ireland website
Eastern Airways
UK-based regional airline, carrying more than 500,000 passengers annually. Client since 2001.
- Developed the airline's in-flight magazine, e-Magazine, which has grown from a 24-page product with a 5,000 print run to a 52-page magazine and 10,000 print run.
- Quarterly publication
- Winner of CIPR Silver Award in 2004
- Working with airline in 2006 to develop a larger magazine to reflect the growing stature of the airline
Norwegian.no
One of the World's fastest growing airlines – the Norwegian carrier continues to enjoy spectacular success.
- Launched three UK routes from Norwegian gateway cities
- Consolidated sales with major national and regional campaigns
- Forged promotional alliances with travel sector such as Norwegian Coastal Voyage
Big Norway
Dan and Stan are Directors of a newly formed Norwegian company, tasked with developing tourism to an area of central Norway , near Trondheim
Public Sector and Related
Euro NCAP
Euro NCAP – the New Car Assessment Programme is the European body that certifies the safety of new cars.
- Three-month campaign informing key media of the vital work of NCAP
- Prepared hard-hitting documentary, The Killing has to Stop , featuring the human cost of manufacturers' reluctance to make safety changes
- Launched at The Bernabeu Stadium in Madrid
- In a dramatic dénouement, industry leaders came face to face with a number of victims who had suffered as a result of their decisions.
- Many companies agree to make design changes and now feature Euro NCAP in their advertising
Thatcham
Thatcham – the motor industry's repair research centre – has become synonymous with leading edge crash test dummy technology.
- Drove the ‘Use Your Head – Save Your Neck' whiplash awareness campaign which a national poll was shown to change the motoring habits of more than 25 per cent of drivers
- Launched the British Insurance Car Safety Awards in conjunction with the Home Office
- Enjoyed media coverage worth more than £3m for the recent ‘Bumpers Don't Bump' campaign
One NorthEast's Regional Language Network
Set up jointly by regional development agency One NorthEast and CILT, the national centre for languages, to address the issue of lost export sales because of poor international communication skills. Client relationship continuous since the organisation's inception in 2002.
- Developed the Network's PR and marketing strategy
- Responsible for the implementation of the strategy
- PR work for the Network commended by CIPR in 2004
- Worked continuously for four years on the business mentoring, helping businesses in North East England to develop their international communication skills
Events
Destination Events
Organiser of major parades in London, Paris and Edinburgh. Client relationship since 1996
- Rebranded London event as New Year's Day Parade London
- Negotiated substantial airtime and editorial coverage
- Created the parade Honours List for unsung London heroes
- Secured live radio coverage, live television from pre-event promotions and most importantly helped generate profile in the USA
- More than 400,000 now pack the streets of London to watch the event
- Produce series of promotional newspapers for each event
- Instigated global telecast to estimated audience of 200m
- Launched new event – The Edinburgh Easter Festival
Lloyds TSB
The Lloyds TSB Asian Jewel Awards celebrate the success of Asian people in the UK business community, across the arts, media, healthcare and entrepreneurial sectors.
- Media relations to promote the event and successful contestants
- Event support services
Institute Of Asian Professionals
The Institute is playing an increasingly important part in providing role models for young British Asians.
- Launched and serviced The Bank Of Scotland Asian Power 100 List at The Hilton, Park Lane
- Produced coverage in more than 30 nations
Private Sector
The MKW Group
Successful group of four specialist engineering companies, based on Tyneside, in business for 30 years. Client relationship since 2003.
- Developed new branding to bring the four Group members closer together
- Built new Group website
- Supported rebranding with PR, advertising and other marketing activity
- Working with the Group to help mark its 30 th anniversary in a memorable way
Atlantic Business Resources
Cost reduction consultancy based in East Sussex. New client.
- Developed new branding
- Developed new corporate literature
- Supporting PR activity
Other Recent Clients
Walt Disney World Resort, Florida
The UK is the most important foreign market for the Florida resort. Our brief was to launch a campaign in the UK for Walt Disney World Florida that would engage the maximum number of potential visitors.
Represented the company for best part of a decade.
- KM won international pitch to help launch the company's latest theme park – Disney's Animal Kingdom
- Pioneered the School Token Collect Concept
- Masterminded the most successful newspaper campaign ever mounted in Britain
- $30 m media valuation for one campaign
Braathens
The former independent Scandinavian carrier enjoyed unprecedented growth during ten years with us.
- UK traffic grew from 23,000 pax per annum to 500,000
- High profile media success with Terry Wogan, Sky News and the ITV Network
- Pioneering campaign which kick started tourism to Norway
- Newcastle, Gatwick and Stansted departures
VisitBritain (formerly British Tourist Authority)
Work in Irish market to support the foot and mouth recovery programme.
- Organising media visits to different parts of UK.
- Producing brochure for insertion into Irish newspapers.
Newcastle Gateshead Initiative
One of the UK's most successful destination marketing companies, helping Newcastle Gateshead become England's most popular city break destination.
- Media relations work in Irish market
www.visitnewcastlegateshead.com
Atlas Media Group (Now Geronimo Communications)
- Stan was the Editor at launch and then spent three years working on the ground-breaking and award-winning NHS Magazine
www.geronimocommunications.com
Petards Joyce-Loebl Ltd
Specialist engineering company in Gateshead, producing ruggedised systems for transport and defence sectors.
- Managed media relations for six years to 2005
- Won an award for technological innovation at the regional business awards
GB Airways, British Airways franchisee
Working for Pagefast agency as Editor to relaunch the airline's in-flight magazine, Med Life, 2002/03
Go-fly Ltd (now easyJet)
Worked with British Airways' low-cost start-up to build the case for a London Stansted-Newcastle service.
Really Useful Group
Andrew Lloyd Webber's theatre company asked us to help promote some of their most spectacular West End productions
- The revival of Jesus Christ Superstar
- Sunset Boulevard
- Starlight Express